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logo
  • FR
  • EN
  • Who we are
    • we are
    • good design
    • good planet
    • good services
    • good team
    • good stock
    • good references
  • In Extenso
    • custom-built booth
    • projects
  • Draw Me
    • eco-agile booth
    • projects
  • My Little Expo
    • nomad design
    • solutions
  • News
    • good show
    • good world
    • good news
  • Contact
An Italian leader in pharmaceuticals, Menarini has been very active in the respiratory sector for the past 2 years, and wanted to mark the occasion at the CPLF congress in 2020.
The goal was clearly to go viral, and to achieve this - beyond a design 100% aligned with their graphic charter - we focused on two points:
First, In Extenso created a fun and collaborative attraction from scratch: a giant spirometer with 2 large straws (played solo against the world, or played in a duo battle) to determine who has more lung capacity.
And then to reinforce the Italian identity of the lab, Menarini offered 3 culinary attractions to delight their participants’ tastebuds:
A coffee bar with its barista
A pizza bar with its pizza chef
A gelato bar with its ice-cream maker
All of this drew a lot of attention and visitors to the booth, far beyond what the brand expected.
Challenge completed.

ProjeCt

MENARINI
CPLF in Paris 2020

NEWS 

SKINCEUTICALS – IMCAS Paris

ATLANTIC – INTERCLIMA Paris

TAKEDA – EPA Warsaw

TEVA Hospitality suite – EAN Oslo

L’ORÉAL Village – EADV Madrid

QUARTUS – LA GALERIE Nantes

NOVARTIS – AMD EXPERIENCE Paris

L’ORÉAL Village – EADV Paris

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